red bull mic flex episode 1-7

Executive Creative Produced Red Bull Mic Flex Episodes 1–7, leading the creative development and delivery of the episodic YouTube series while championing emerging and regional UK talent. Led the content strategy and contributed to artist strategy across the wider marketing and communications campaign, continually optimising the format and its rollout to drive audience growth, engagement and performance on YouTube.

Role: Red Bull Executive Creative Producer

Agency Commissioned: Dosed Films